Lollapalooza Festival Rebrand

A multiple-part festival rebrand project including one poster, two tote bags, one T-shirt design, and a couple of social media posts. This project taught me about branding for the first time. I learned how to transfer specific design elements across different items to maintain a consistent and exciting brand identity.

LOGO AND POSTER SKETCHING

POSTER REFINEMENT

LOGO REFINEMENT

T SHIRT DESIGNS

Once the logo was complete, I was able to take shapes and forms from it and arrange them in a variety of compositions for each additional design. This provided consistent and excited designs for each new product.

TOTE BAG DESIGNS

SOCIAL MEDIA POSTS